For European fashion brands
Clean catalogs across every channel.
AI-powered product data operations for European fashion brands. We keep every product on every channel consistent, translated, priced right, and live.
5–8 hrs / week
lost to listing drift at a typical brand
5–8 channels
marketplaces plus DTC, all needing different rules
3+ markets
each with its own language and localization work
Channels we operate in daily
- Farfetch
- ZALANDO
- ABOUT YOU
- Amazon Fashion
- Shopify
Channel names are trademarks of their respective owners and indicate platforms we work on, not partnerships or endorsements.
The problem
Your catalog drifts the moment you stop fighting it
Brands grow into new channels and languages faster than they can hire competent operators. One in-house coordinator drowns, listings drift, and collection launches eat the team for a week. None of it is strategic. All of it is necessary.
Every channel has its own rules
Zalando wants "EU 38". Amazon DE wants "38 (EU)". Farfetch wants its own slugs and category trees. Each updates quarterly without telling you.
Launches are fire drills
80–200 new SKUs live on 5+ channels in 4 languages, without errors, in a week nobody had spare.
Expansion doubles the work
Adding Italy or Spain doubles translation, localization and category mapping load overnight.
Breakage is silent
You find out from a sales dip or a support ticket, two weeks after the listing stopped matching the platform's rules.
What we do
The always-on operator of your multi-channel catalog
You keep strategic control. We run the data — every day, across every channel and language you sell in.
Daily drift monitoring
Every channel checked against your source of truth. Broken variants, wrong size formats, missing attributes and dropped listings caught before sales dip — not after a customer service ticket.
Collection rollouts
80–200 new SKUs live across 5+ channels in 4 languages, on schedule, without your team losing a week to spreadsheets.
Translation & localization
DE, FR, IT, NL and ES assumed from day one. Product copy, attributes and category mapping localized per market, not machine-dumped.
Variant & size integrity
Zalando wants "EU 38". Amazon DE wants "38 (EU)". Farfetch wants its own designer slugs. We keep every channel's format correct per channel.
Price, VAT & image rules
Per-market pricing rules, VAT handling and channel image specs enforced consistently, so nothing gets rejected or silently deranked.
Platform rule changes absorbed
When a marketplace re-maps its category tree, we notice the same week and remap your catalog. You hear about it in a Friday recap, not from your sales dashboard.
Deliberately out of scope
- Brand strategy, merchandising and pricing decisions — we execute yours, we don't make them.
- Paid media and marketplace ads operations.
- Customer service, returns processing and fulfillment ops.
- Building custom software. We're a service; if you need a tool we'll point you at the right one.
How it works
Live in week one, boring by week three
Week 1
01 Audit & canonical catalog
Free channel health audit, then a canonical product database and cleanup of your worst broken listings.
Daily
02 Monitoring & fixes
Automated drift detection across every channel, prioritized by revenue impact and fixed the same day.
Friday
03 5-minute recap
A short Loom showing exactly what was fixed this week and what's queued next.
Monthly
04 Review & re-tier
Channel health report, launch calendar for the month ahead, and an honest look at whether your tier still fits.
ROI calculator
See what your current setup costs you
Enter your channels, markets, SKU count and the hours your team loses each week. You get hours saved per year, the internal cost of the status quo, your recommended tier and your net annual saving — instantly.
Run the numbersTypical Standard-tier brand
€0
net annual saving vs. running the same work in-house
Illustrative: 6 channels, 4 languages, 8 hrs/week drift, €45/hr loaded cost.
Pricing
Three tiers. Cheaper than half an FTE.
Founding cohort: 2 of 6 Q3 onboarding slots left
Starter
€1,500 /mo
€5–10M brands on Shopify + 2 marketplaces
- Up to 3 sales channels
- Single primary language
- Up to 200 SKUs maintained
- Weekly drift monitoring + fixes
Most chosen
Standard
€2,500 /mo
€10–20M brands, multi-market core
- Up to 6 sales channels
- Up to 4 languages
- Up to 500 SKUs maintained
- Daily drift monitoring
Premium
€4,000 /mo
€20–30M brands, multi-market, multi-collection
- 8+ sales channels
- 5+ languages
- 1,000+ SKUs maintained
- Daily monitoring + 2h response on critical
Case studies
Measurable returns, from brands running 4–7 channels
Team
Small team, one point of contact
Leart
Founder
Runs client strategy and delivery. Spent years inside European fashion eCommerce operations and knows how each marketplace wants apparel structured — down to the size-format quirks.
Vlera
Head of Audit
Owns the channel health audit and the daily drift reports. If a listing broke, a category tree moved, or an attribute silently failed validation, Vlera finds it first.
Alba
Head of Partnerships
Builds our relationships with marketplaces, platform partners and agencies across DACH, the Nordics, Benelux and France — so rule changes reach us early.
Objections, answered
The questions ops leaders actually ask
Start with a free Channel Health Audit
We review your live listings across every channel you sell on and send back exactly what's broken, what it's costing you, and what we'd fix first. No obligation.
Request my audit