Three engagement profiles from European fashion brands, anonymised at the client's request. Each one starts from the same place: too many channels, not enough hands.
Nordic denim brand
Standard tier
€12M revenue, 1,400 SKUs · 6 markets, 4 languages
Shopify, Zalando, About You, Amazon, Otto, Boozt
The situation
Six channels maintained by hand in spreadsheets. Every drop meant two weeks of copy-paste, and suppressed listings were usually found by a customer complaint rather than the team.
What we run
Built one canonical product database and mapped each channel's required attributes to it
Daily drift monitoring across all six channels with same-day fixes
Standardised size formats and care copy across all four languages
Results
9 hrs/week
returned to the eComm team
3 days
collection launch, from ~11
<24 hrs
time to catch a suppressed listing
The launch calendar stopped slipping, and the Head of eCommerce moved from channel firefighting back to merchandising.
Italian womenswear label
Starter → Standard tier
€7M revenue, 600 SKUs · 4 markets, 3 languages
Shopify, Zalando, Farfetch, Amazon
The situation
Translations were outsourced per drop, so product copy read differently on each channel and attribute fields were half-empty — which quietly limited how often products surfaced in marketplace filters.
What we run
Rebuilt product copy and attributes to each marketplace's fashion taxonomy
Locked a translation glossary so fabric, fit and care terms stay consistent
Applied per-market price and VAT rules from a single rule set
Results
94%
attribute completeness, from 61%
0
per-drop translation invoices
€24k/yr
modelled net saving vs. a part-time hire
One consistent product story across every channel, with market expansion no longer gated on translation capacity.
DACH footwear brand
Premium tier
€22M revenue, 2,600 SKUs · 8 markets, 5 languages
Shopify Plus, Zalando, Amazon, Otto, About You, Breuninger, Galeria
The situation
A departing catalog manager took the channel knowledge with them. Marketplace rule changes were being absorbed reactively, and image spec rejections were blocking new arrivals.
What we run
Documented every channel mapping so the knowledge lives outside one person's head
Absorbed platform rule changes ahead of enforcement deadlines
Pre-validated image specs before upload across all seven channels
Results
7
channels covered by one monthly fee
2 hrs
critical response time
≈40%
of a senior FTE cost, fully covered
Channel operations survived a team change without a hiring cycle, and new arrivals go live on the day they are meant to.
Client names are withheld under NDA. Figures are drawn from engagement scope and our audit benchmarks; savings marked "modelled" are calculated with the same assumptions as our ROI calculator.
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